Iniziativa finanziata dalla sottomisura 1.2 nell’ambito del bando PS-GO 2017 del Programma di Sviluppo Rurale 2014 – 2020 della Regione Toscana (fondi FEASR)
GO PANSAM has led the participating farms to a greater awareness and capacity of the need for
teamwork to solve their respective needs for innovation and growth.
The project has also helped to enhance the social and environmental dimension as well as that of
the quality of agri-food production, taking care of creating an ideal bridge between producers,
traders, consumers also through innovative multimedia and artistic techniques.
The companies have experimented and implemented solutions not only for the research of new
products, but also for the resolution of critical issues related to the reduction of the economic and
environmental costs of production, interactivity and teaching tools have been adopted to allow a
strengthening of the pact of trust between consumers and producers, placing the ability to narrate
the complexity of contemporary agriculture at the center of everything, also in relation to its social
value, involving teachers and the world of schools in the process.
The spirit of the GO PANSAM is to promote innovation in agriculture in a broad sense: from the
preliminary stages of planning the strategic plan, through the comparison with the PEI partnership
(Lyon, 2018) to the experiences and study-visits in Barcelona and Turin. In this sense, the
PANSAM partnership was able to implement the actions on some important focuses, such as:
strengthening of the short supply chain through the mutual support of companies and
collaboration in sharing analyses, best practices and innovations achieved
strengthening of market penetration capacity through the acquisition of new skills in
marketing and business management
ability to propose a narrative (and in doing so by adopting innovative and captivating
methods) that holds together the value of the product itself, the story of the company, a sort
of pedagogy of conscious consumption and the value that is generated by environmental
and territorial protection provided to the community by farmers
look for new food products to put on the market
markets and market spaces as public space and place of connection between the city and
the territory, or between consumers, traders and farms
The transfer potential of a project of this kind is inherent in the very nature of Tuscan agriculture
and agri-food which, in recent years also thanks to the support of the PSR, has shown a marked
aptitude for innovation, has shown growing ability to work in synergy and in partnerships of various
kinds. The diversity of Tuscan environments and productions, all of which are of high quality on
average, can meet with good prospects the growing demand for quality products, with a short
supply chain and capable of evoking a strong territorial affiliation and values.
Iniziativa finanziata dalla sottomisura 1.2 nell’ambito del bando PS-GO 2017 del Programma di Sviluppo Rurale 2014 – 2020 della Regione Toscana (fondi FEASR)